Authentic Home Unveils Expanded Home Décor Collection
Company introduces premium fabric collection to complement designer paint line, launches e-commerce site
SEATTLE, Wash. - (February 22, 2010) - Splashing into the new year with a wave of color, home décor company Authentic Home today debuted its newly expanded collection. In addition to color-based Seattle interior design services and its cornerstone Authentic Home COLOR PaintTM line, the company now also offers a complete range of upholstery and drapery fabrics, designed to perfectly complement the paint collection. Additional interior design and home décor products are also on the horizon. Furthermore, the company announced the launch of its full consumer e-commerce website, now available nationwide at www.authentic-home.com.
Your browser may not support display of this image. Authentic Home simplifies and focuses the design process, by providing a carefully selected and fully coordinated palette of key design elements that transcend trends to create the right mood for the right space. Grouped by "mood" palettes - including Elegant, Serene, Playful, Fresh and Regal - Authentic Home's premium designer paints and home décor fabrics can be mixed and matched within each group for a polished, cohesive look. Home owners can simply choose which mood resonates best with them, ensuring clients purchase color that is true to themselves and their home. Through Authentic Home, "color visionary" Kathy Banak now makes the process of finding the right colors easy and approachable for everyone.
The mood palette collection centers on the following characteristics:
- Elegant: Transform your room into a warm, comfortable place complete with class.
- Think: rich, luxurious, classic, timeless
- Colors: sparkling "Champagne" whites, rich sable "Milk Chocolates," calm and cool "Glacier" blues
- Serene: Create an earthy, calm room full of soul that will keep you grounded and balanced.
- Think: harmonious, tranquil, natural
- Colors: earthy "Spanish Moss" greens, deep "Leather" ambers
- Playful: Bold and bright, Playful hues add instant energy to a room and reflect a feeling of vibrant, carefree fun.
- Think: whimsy, lively, cheerful
- Colors: fun "Cotton Candy" pinks, energetic "Lemon" yellows, vibrant "Lime" greens
- Fresh: Great for modern rooms, the Fresh palette wakes up the senses with clean, crisp colors.
- Think: modern, pure, soft
- Colors: clean "Prosecco" whites, soft "Dawn" pinks, crisp " Ocean Mist" blues
- Regal: Let your room be a dramatic stage when you fill it with rich jewel tones and luscious accents.
- Think: jewel tones, rich, dramatic
- Colors: "Peacock" teals, rich "Burgundy" reds, "Butterscotch" golds
"Color evokes emotion and is a powerful thing. For many home owners, simply finding the right color paint for the home can be a profound catalyst for positive change. When people live in spaces that reflect their true self, it helps them to realize their full potential," says Authentic Home founder Kathy Banak. "I'm incredibly excited about our new home décor collection. This expanded product offering and recently launched fabric collection seemed like a natural progression for Authentic Home and the timing was just right."
Authentic Home COLOR PaintTM is a superior, high-quality acrylic interior paint that offers a rich, elegant finish with exceptional coverage and durability. Boasting a finely-tuned selection of 75 colors just for the home, the paints are eco-friendly and offered in a gallon size ($47.95 MSRP), quart ($28.95 MSRP) and 2 oz. sample color cups ($4.50 MSRP).
The new Authentic Home FabricTM collection offers a complete range of upholstery and drapery fabrics, designed to perfectly complement the Authentic Home COLOR Paints within each mood palette. These groupings make for easy décor selection by everyday home owners or professional designers. Retail prices for the fabric collection range from $35 - $130 MSRP per yard.
Authentic Home products are currently sold nationwide at www.authentichomestore.com and at fine home décor stores and boutique retailers in the Pacific Northwest. Authentic Home merchandise is also available in the company's West Seattle "COLOR Bar." Interior design services and in-home color consultations with Kathy Banak are available within the Seattle area. For more information, purchase details and retail locations, visit www.authentic-home.com.
About Authentic Home
Founded in 2007, Seattle-based Authentic Home is a home décor company that provides key design elements in limited selections in order to make the decision process easier. The company's approach is - by relying heavily on color - to enable home owners to create spaces that are a true reflection of themselves, and that will energize them to live their best life. Its initial product is the Authentic Home Color PaintTM line, featuring a finite collection of colors edited just for the home, and intuitively grouped by mood pallets for easy mixing-and-matching. Authentic Home inspiration and colors are available online at www.authentic-home.com, and at the brick-and-mortar Authentic Home COLOR bar in Seattle.