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PRESS RELEASE: Authentic Home COLOR Paint™ Debuts
February 26 , 2007 For Immediate Release Contact: Seattle, Washington – Spring of ’07 sees Authentic Home, a Seattle area home design store, debuting its own line of premium interior paint – Authentic Home COLOR Paint™. Authentic Home clients are requesting bolder, brighter, and clearer colors for their homes. To address these needs, Kathy Banak, owner of Authentic Home, has created a palette of new paint colors designed to evoke moods and feelings. Through coordination with the design process, these new Authentic Home COLOR Paints™ will transform an entire room. Visuals on the Authentic Home website stimulate decorating ideas by allowing site visitors to see the new COLOR Paint™ coordinated with fabrics and room settings. “Our tag line ‘Experience your COLOR transformation’ really says it all,” states Banak. “We want people to get excited about bringing color into their living environments. The website makes this easy” The Authentic Home COLOR Paint™ line has 45 colors, divided into three vignettes: Elegant; Playful; and Serene. Banak states, “Color choices are difficult for many people. However, once colors have been chosen, other decorating decisions are easier. Limited palettes and conceptual groupings make choosing paint colors simpler.” Authentic Home COLOR Paint™ is a superior, high-quality acrylic interior paint that offers rich, elegant finishes with exceptional coverage and durability. Authentic Home COLOR Paint™ comes in three finish options: Matte – a flat sheen, Buffed – a durable eggshell luster, and Polished – a semi-gloss finish. Gallons are priced at $40.95, quarts are $21.95, and the 2 ounce “taste” COLOR Cups are $3.75. Authentic Home COLOR Paint™ will be available for online purchase mid-March at www.authentic-home.com or at the West Seattle Authentic Home retail store. .
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